Skip to main content
Hoopsmachine

NBA News

Eastern Time, including earlier stories still developing that day. How days work

Sponsors are becoming more visible at the Winter Olympics with product placement and arena shoutouts

Yahoo Sports NBAOutlet infoNBA logoNBA

One way the Olympics generally stand out is by the absence of advertising on courses, rinks and slopes. “We continue to open up those opportunities for partners,” International Olympic Committee marketing director Anne-Sophie Voumard said Wednesday, noting sponsor products can now “organically be present” more widely. The change has seemingly accelerated since French luxury goods maker LVMH prominently placed its Louis Vuitton brand at the opening ceremony of the 2024 Paris Olympics.

Coverage details

Quirky curling has turned into a betting magnet at the Milan Cortina Olympics

Yahoo Sports NBAOutlet infoNBA logoNBA

Hockey is the top Winter Games sport among gamblers, but curling with its sliding stones, spirited sweeping and cheating allegations has surprised oddsmakers. Bettors are showing significant interest in the quirky sport, which piques viewers’ curiosity every four years at the Winter Olympics. “There’s definitely a stronger curling-hockey split than what was expected,” said Chris Pearce, a senior trader at Caesars Sportsbook.

Coverage details

Former cricket captains urge Pakistan to ensure better medical care for Imran Khan in prison

Yahoo Sports NBAOutlet infoNBA logoNBA

More than a dozen former international cricket captains have urged Pakistan’s government to ensure better treatment in prison and medical care for former cricketer-turned-politician Imran Khan, citing concerns about his eyesight, as his party demanded Wednesday he be shifted to hospital from prison. In a letter to Prime Minister Shehbaz Sharif, 14 former captains, including India’s Sunil Gavaskar and Kapil Dev, called for Khan to be treated with “dignity and basic human consideration,” expres...

Coverage details

Skeleton racer disqualified from Olympics returns to Ukraine, plans fundraiser for fallen athletes

Yahoo Sports NBAOutlet infoNBA logoNBA

After being disqualified from the Milan Cortina Olympics, Ukrainian skeleton racer Vladyslav Heraskevych returned to Kyiv to find his capital suffering disruptions of power, heating and water. “Despite all that, home is the warmest place,” Heraskevych told The Associated Press on Wednesday, standing in Kyiv’s central square as temperatures hovered around minus 12 degrees Celsius (10 degrees Fahrenheit). Heraskevych, a likely medal contender, was disqualified roughly 45 minutes before competit...

Coverage details