Skip to main content
Hoopsmachine

Sponsors are becoming more visible at the Winter Olympics with product placement and arena shoutouts

NBA logoNBA
1 article from 1 source

Aggregated coverage · Methodology and corrections

Coverage first published:
Coverage updated:

Coverage

Showing 1 of 1 loaded articles. Grouped coverage is not independent confirmation.

  • Sponsors are becoming more visible at the Winter Olympics with product placement and arena shoutouts

    One way the Olympics generally stand out is by the absence of advertising on courses, rinks and slopes. “We continue to open up those opportunities for partners,” International Olympic Committee marketing director Anne-Sophie Voumard said Wednesday, noting sponsor products can now “organically be present” more widely. The change has seemingly accelerated since French luxury goods maker LVMH prominently placed its Louis Vuitton brand at the opening ceremony of the 2024 Paris Olympics.

    Publisher:Yahoo Sports NBA
    Lead article
    Article published:

Keep up without checking every headline

Basketball digest. Email-only signup. Optional account for league choices.

Comments