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When a jersey patch deal isn’t just a jersey patch deal

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  • When a jersey patch deal isn’t just a jersey patch deal

    Early Monday morning, just before Media Day began, the Brooklyn Nets announced a “jersey patch” deal with Alibaba, the Chinese e-commerce giant headed, of course, by Joe Tsai… We’re proud to announce @AlibabaGroup as our official jersey patch and technology partner. pic.twitter.com/hn451HrRS8 — Brooklyn Nets (@BrooklynNets) September 28, 2026 This deal differed substantially from other patch deals, which have gone for as much as eight figures per season. In the past, companies both big ...

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