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NBA’s new TV deals drive $2.11 billion advertising windfall

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  • NBA’s new TV deals drive $2.11 billion advertising windfall

    The NBA’s $76 billion media era has created a larger advertising business. Prime Video, ESPN and NBC collectively generated $2.11 billion from game inventory in 2025-26, according to Sportico’s Anthony Crupi, per AwfulAnnouncing. That represented a $580 million gain and a 38% increase over the previous season. More national exposure helped unlock it. The league […] The post NBA’s new TV deals drive $2.11 billion advertising windfall appeared first on ClutchPoints.

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