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NBA Regular Season Viewership Hits 24-Year High At 170M U.S. Viewers

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  • NBA Regular Season Viewership Hits 24-Year High At 170M U.S. Viewers

    The NBA drew 170 million U.S. viewers during the 2025-26 regular season across its four primary broadcast platforms, which is its strongest viewership figures in 24 years and an 86 percent increase over the prior season. The numbers mark Year 1 of the league's 11-year, $76 billion-plus media rights agreement signed in 2024, which added Amazon Prime Video and restored NBC/Peacock to the broadcast lineup alongside returning partners ABC/ESPN and NBA TV. Average viewership across all four platfo...

    Publisher:RealGM
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