London Emerges As Key Market For NBA Europe With $1 Billion Franchise Cost
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London Emerges As Key Market For NBA Europe With $1 Billion Franchise Cost
The NBA plans to establish a new franchise in London as part of its 16-team European league, with commissioner Adam Silver seeking to start fresh rather than work with existing clubs. The expansion could cost potential ownership groups more than $1 billion to obtain a license in the British capital. Two high-ranking basketball officials indicated the NBA wants to begin with a clean slate in London despite the presence of the existing London Lions. Multiple potential suitors have emerged for t...
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