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March Madness has best TV start since 2011, viewership up 5%

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  • March Madness has best TV start since 2011, viewership up 5%

    The NCAA tournament is off to its best start since CBS and TNT began showing all of the games in 2011.

    Publisher:ESPN College Basketball
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    Article published:

  • NCAA Tournament Opens To Best Viewership Since 2011 With 9.8M Average In First Three Days

    The NCAA Tournament is off to its strongest start since CBS and Turner networks began broadcasting all games in 2011. The event averaged 9.8 million viewers across its first three days, a 5% increase over last year, according to Nielsen. Thursday's opening-round games across CBS, TBS, TNT and truTV matched that figure at 9.8 million, up 6% from the prior year. The primetime window, which included VCU's 82-78 upset of North Carolina, averaged 12.5 million, making it the most-watched first-roun...

    Publisher:RealGMArticle published:

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