Atlanta Dream Hand Over Merch Business to Monarch Subsidiary
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Atlanta Dream Hand Over Merch Business to Monarch Subsidiary
The Atlanta Dream are teaming up with a subsidiary of women’s sports investment firm Monarch Collective to run their merchandise business. The company, called Monarch Commerce, took over retail operations for the Dream at the start of the WNBA preseason, running the process from end-to-end. It works with licensed vendors to manufacture products, manages the …
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