NBA Local Viewership Holds Steady Year-Over-Year After 12 Percent Drop In 2024-25
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NBA Local Viewership Holds Steady Year-Over-Year After 12 Percent Drop In 2024-25
NBA local viewership remained essentially flat compared to the prior season in 2025-26, but league officials and media analysts view that stability as a meaningful achievement amid accelerating cord-cutting trends that cost the NBA 12 percent of its in-market audience just one year earlier. The Denver Nuggets, Detroit Pistons, Philadelphia 76ers, Phoenix Suns and New York Knicks recorded the largest year-over-year local audience gains across the league, according to Nielsen Station Index data...
Publisher:RealGM
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