Knicks-Thunder Matchup Averages 3.4M Viewers On NBC
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Knicks-Thunder Matchup Averages 3.4M Viewers On NBC
Last weekend's matchup between the New York Knicks and Oklahoma City Thunder for NBC's "Sunday Night Basketball" averaged 3.4 million viewers across Nielsen and Adobe Analytics. It was the largest NBA audience during March Madness since 2016. The Warriors-Nuggets nightcap averaged 3.0 million viewers. The NBA does not traditionally show games on broadcast television during the NCAA tournament, though the new "Sunday Night Basketball" package takes advantage of an unopposed window. Not countin...
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