Nike tried making Michael Jordan Black Mamba before Kobe Bryant, but scrapped it for one key reason
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Nike tried making Michael Jordan Black Mamba before Kobe Bryant, but scrapped it for one key reason
Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes
Publisher:CBS Sports General
Lead articleArticle published:Nike first made Black Mamba for Michael Jordan - TalkBasket.net
Nike’s Black Mamba branding, later made famous by Kobe Bryant, was originally created for Michael Jordan before being scrapped because of Jordan’s fear of snakes, according to an ESPN report. The idea was developed in 2002 by Nike executive Gentry Humphrey after discovering a snakeskin-like material called Tech Flex at the company’s Oregon headquarters. Inspired […] The post Nike first made Black Mamba for Michael Jordan appeared first on TalkBasket.net .
Publisher:TalkBasket.netArticle published:
Nike Originally Created Kobe Bryant's Black Mamba Campaign For Michael Jordan
Nike's iconic black mamba brand, long associated with the late Kobe Bryant, was originally created for Michael Jordan before the basketball legend's fear of snakes killed the campaign, according to an ESPN report. Nike executive Gentry Humphrey developed the concept in late 2002 after examining a space-age industrial material called Tech Flex at the company's Oregon headquarters. Staffers noticed the tubelike material resembled snakeskin, prompting Humphrey to search online for the most formi...
Publisher:RealGMArticle published:
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