Christmas Day Games Record Over 47M Viewers, Highest Viewership In 15 Years
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Christmas Day Games Record Over 47M Viewers, Highest Viewership In 15 Years
More than 47 million people watched some of the five NBA Christmas Day games, resulting in the highest viewership in 15 years across ESPN and ABC. The number also represents a 45% increase from last year. The games averaged 5.5 million viewers, up 4% from last year. The Cavs-Knicks matchup was the most-watched out of the five games with an average of 6.4 million viewers. The NBA also said it generated 1.6 billion views on social media, up 23% from last year.
Publisher:RealGM
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